cheesy propoganda

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Check out this wonderful video from Christine Hyatt, aka the Cheese Chick. Shot on location at The Wedge Festival in Portland, featuring Artisan and Farmstead cheesemakers of the Pacific Northwest.

This message embodies what I try to support as a cheesemonger and promoter of sustainable agriculture. I think the average price per pound of cheese in my cases is probably somewhere around $21/lb, ranging anywhere from $12.99 to $39.99. It can cause sticker shock to the uninitiated, and it's hard sometimes to break people's price-based perception of the value of taste... but as you can see in this video, there's a tremendous amount of care, labor, and time that goes into bringing these beautiful cheeses to you... and likewise, a tremendous amount of care and labor on my part (and on the part of my staff) to ensure that you pick up a piece of cheese that these cheesemakers would be proud to see on your table.

At $21/lb, you're not filling our coffers, you're supporting the time and labor intensive craft of artisan cheesemaking. If we were in it for the money, we wouldn't be in cheese!

1 Comment

Thanks for your kind words on the video and for posting! 100% agree with your message - with so much mass produced food, it is sometimes difficult to comprehend the amount of craft, hard work and patience that go into a handmade product.

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This page contains a single entry by Emiliano Silva Lee published on February 18, 2010 10:08 PM.

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